A passionate advocate for social and economic justice, I believe smart communication can be a catalyst for real change in the world. I consult for a variety of organizations that work toward the common good, helping them reach their goals and win big with:
targeted media relations
websites that pop and are action-oriented
events that build excitement around a cause
processes that make teams more efficient
content writing that inspires action
In my spare time, I love pretending to be an interior designer, documenting my food and art adventures, laughing at the antics of my five pound black cat, and volunteering for organizations that make DC a safer, more inclusive place to live.
COMMUNICATING FOR SOCIAL CHANGE.
Stories. Stories are my inspiration. You learn so much about a person—and an issue—when you hear stories from the field. They not only empower people, but they also can change minds, open hearts, and inform people about issues they might never have otherwise considered. Particularly with my work in the social justice field, I like to think that I set the stage, give people the tools they need to tell their story, and then pass the mic.
More Than Just Website Clicks.
I started my professional career in social justice at Burness, a mission-driven communications firm. There I began to learn how to communicate with different audiences—urban planners, foundations, policymakers, the general public, and academics—about social justice issues in ways that sparked action, whether that be a policy change, financial investment, news story, or new partnership.
In particular, I worked with nonprofit and foundation clients to make the link between social determinants of health—like access to healthy foods, a safe neighborhood, and a living wage—and the bigger picture, like mortality rates, crime rates, educational attainment, and the local economy. These intersections fascinated me. I was inspired to continue working in mission-based communications because I felt the impact. Our successes weren't just splashy media hits, attractively designed landing pages, or social media engagements. They were inspiring new policies, investments in research, and safer, healthier communities.
TAKING ACTION. GETTING POLITICAL.
After a few years at Burness, I wanted to learn what it was like to work more directly on advocacy efforts and with everyday supporters. I took a job at Catholics for Choice, a niche nonprofit working at the intersection of faith, women's health, and reproductive justice. There I drafted strategic communications plans and worked with our team and with coalitions dedicated to reproductive justice to make them happen. This included writing and placing op-eds, pitching reporters, writing ad copy, and engaging our supporters on social media to speak up by attending rallies, calling their representatives, and writing local op-eds.
I felt the rush of a policy win and the crush of defeat while working on the Respect ABQ Women campaign, DC Reproductive Health Non-Discrimination Act, and Vote No on 67 in Colorado, as well as ongoing campaigns for reproductive healthcare in Ireland, Kenya, and the Philippines. I also realized the difficulty of working on (unfortunately) contentious advocacy work. The Catholic church and the anti-choice establishments are powerful. I'll never forget the controversial billboard we tried to place in Kenya and the resulting pushback to stifle our message—THAT story was so intense, it was BuzzFeed-worthy. But feeling like a David to the Goliath made our wins that much sweeter.
Around the same time, I started more seriously volunteering and giving back to the DC community. After living here for over three years, it finally felt like home. I became very involved with the Women's Information Network (WIN) and served a two year term as their communications director. Working with leaders of the 1,000 member organization, I streamlined communications processes and created a brand new website that encouraged visitors to take action and become members—and existing members to take on leadership positions or attend events. I still strongly support the organization and its mission to educate, connect, and empower young, pro-choice, Democratic women in the DC area.
For a little over two years, I worked at Fifth Estate Communications, a scrappy full service firm of three. With the all-hands-on-deck approach, I learned SO much about the inner workings of a communications shop. I solicited new business, directly managed projects, created actionable strategic communications plans (that didn't just collect dust on shelves!), wrote web copy and print materials to recruit urban foresters, helped a client put together a VIP event, and now can schedule meetings like a pro—one client's outreach trip to Seattle involved over 60 meetings with local organizations in just two days!
Outside of 9am-6pm, I have had the opportunity to give back even more to the DC community through my involvement with Collective Action for Safe Spaces (CASS) as communications director, the DC Abortion Fund as a board member, the Make-a-Wish Mid Atlantic chapter as a community leadership board member, OFA Community Engagement Fellow, and the Junior League of Washington. In fact, I was nominated three years in a row for a Young Woman of Achievement Award for my dedication to service in the DC community.
I've also had the opportunity to take on some freelance and volunteer projects for groups I believe in, including Social Impact 360, Collective Action for Safe Spaces, and the DC Coalition Against Domestic Violence. You can learn more about that in the work section.
I'm thrilled to now be running the email marketing program at the Climate Reality Project, a nonprofit organization founded by Al Gore. We're doing some incredible things to build a strong grassroots movement and empower everyday people to take action for the future of our planet.